WOTS WAFFLES

Product concept & brand development

 
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deep dish waffles on the street

The WOTS (Waffles On The Street) mobile is the best fictional food truck to never hit the streets of Los Angeles. I created the concept of these deep-dish waffles that could be customized with delicious fillings, and then built a brand identity around it.

I wanted WOTS to be fun, enticing, and cheerful. I created a style guide complete with dozens of tasty illustrations, and then designed some print collateral.


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Concept

The WOTS (Waffles On The Street) mobile is the best fictional food truck to never hit the streets of Los Angeles. I created the concept of these deep-dish waffles that can be customized with delicious fillings, and then built a brand identity around it. I wanted WOTS to be fun, enticing, and cheerful.

 Modular waffle + filling graphics

Modular waffle + filling graphics

 Toasty Waffle Tones

Toasty Waffle Tones

 Get-Hungry Purple

Get-Hungry Purple