Program branding and asset creation
The Working Scholars Program
Study.com has partnered with the Mountain View Chamber of Commerce and Thomas Edison State University to create this groundbreaking program. It enables anyone who works or lives in Mountain View to earn a Bachelor's degree completely for free. Working scholars take accredited courses on Study.com and then transfer the credit. Because of the partnership with the city, the degree is fully funded with absolutely no strings attached.
We wanted to create a brand identity which would appeal to the working professional. I created a crest in order to give participants that feeling of pride and belonging. The colors are bright, motivating, common collegiate colors as well. I also created a series of tools-of-the-trade icons to cross with the diploma: hence working & scholars.