HUSH HUSH COFFEE
Experimental coffee shop rebrand
Hole in the wall coffee shop gets a facelift
I re-branded a coffee shop according to decor, locations, and patrons. The original haunt was an old Los Angeles coffee shop with a hidden entrance. It had a really weird dive-bar feeling about it. It had rundown vintage couches against every free wall, a purple pool table, lots of gaudy decorations, and even a strange faux forest in the dimly lit back corner. With all this in mind, I came up with a name and fitting brand identity.
A coffee shop that Dionysus himself would frequent. He was the mythical god of wine who led his cult of satyrs and mad men in the secret places of the forest.
I proudly call this aesthetic "rococo gone urban-hipster-grunge."